Summary

Thirty years of experience as an accomplished copywriter for an extensive range of business and consumer accounts. Copywriting expertise on the corporate and advertising agency level and has successfully operated own business since 1985.

Professional Experience

1985-Present   Owner, Reisman's Copy Works
Develop and manage concept and copy execution for a broad array of products and services including financial, insurance, business-to-business, health care, non-profit, and education.

1984-1985   Copywriter / Client Contact, The Reich Group
Combined direct response copywriting and account executive skills to initiate and supervise client projects, and coordinate activities with agency's internal art and production staff.

1982-1984   Copywriter, National Home Life Assurance Company
Wrote and coordinated the development of third party direct response insurance kits for one of the nation's premier direct response insurance companies.

1979-1982   Copywriter, Communicators Plus
Created advertising and PR copy for a variety of retail, insurance and business-to-business accounts.

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Proven results:
Lead generation direct mail package for a fully integrated care management organization resulted in a 40% increase in qualified leads over previous efforts.

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